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What Are We About?Behind the NameOur Cheeses Behind the name
It was difficult coming up with a name for this venture that didn’t sound Hoity-toity or droll.

There were plenty of suggestions. “Bon Fromage” was one possibility and certainly would have been an appropriate greeting when answering the phone at a cheese shop. “Toot Fromage” was another suggestion, made tongue-in-cheek by male friends spending too much time drinking beer in my basement. “Grande Fromage” was another satirical possibility (I am only 5’ and a little bit, not exactly a looming stature). I was raised in Aylmer, Ontario, not Aylmer, Quebec. I grew up in an area surrounded by flat tobacco fields and too many mosquitoes, not lush mountainside pastures grazed upon by contented French cows. I’m as English Canadian as the letter ‘Zed’ and even though cheese has such a strong link with all good things French, I knew that I couldn’t, in good faith, lean towards something French in my name. It was important to find a name that truly speaks to the reason for being, (raisin d’etre, non…) one that reflected where I was heading.

While I couldn’t go with something French, I wanted my name to reflect the part of my life that led to the pursuit of this goal. I’m a stay-at-home mum and my lengthy days are never long enough to get it all done. While I would never wish to go back to days without kids, there are certainly tiring days filled with mind numbing moments that made me question the so called ‘rat race’. Just what was everybody after? What were those pesky rats racing after that I couldn’t see?

Truthfully, I’m not interested anymore in knowing what those rats are chasing. I’d rather step back and pursue something else. While we often live in the rat race, when we finally get to the end of a hectic day or a seemingly unending week, and we take the time to experience and savour a moment, we honour some of the simpler pleasures in life: an aged Cheddar, a buttery Brie, a smoked Gouda.

I’ve also spent a lot of time reading great stories to my kids. There are days when I feel like I’m literally living the classic stories that my kids enjoy, particularly the story about the Gingerbread Boy. The good spoils in life share many of the same qualities as Good Cheese. And Good Cheese is a lot like that elusive and taunting Gingerbread Boy – hard to get your hands on, but if you are patient (and yes, astute) like the fox, it will come right to you. In the end, we all know what happens to that saucy little boy too full of sugar. ‘Snap Snap’ – he’s eaten, and enjoyed.

Chasing the Cheese is a name that works on many levels. It is a slap in the face to our ‘rat race’ society. It acts as a reminder that a worthy goal requires us to keep moving, to never get complacent but also to take notice of the moment. The child like innuendo of the name pays honour to my children who are constantly teaching me how to improve. It refers to pleasures that my family enjoys sharing with others. Just as each day is not a passive noun but an active pursuit, so is Chasing the Cheese.


Contact Chasing the Cheese

Julie Austin
(705) 775-0525

330 Charlotte St. (at corner of Reid)
Peterborough, Ontario
K9J 2V9

Holiday hours for Chasing The Cheese:

Week of December 11th – 17th, 2022:

Sunday Dec 11th: Closed
Monday Dec 12th: Closed
Tuesday 13th , Wednesday 14th, Thursday 15th: 10:00 am – 5:00 pm
Friday 16th: 10:00 am – 6:00 pm
Saturday 17th: 10:00 am – 5:00 pm

Week of December 18th – 24th, 2022:

Sunday, December 18th: 11:00 am – 4:00 pm
Monday, December 19th: 10:00 am - 6:00 pm
Tuesday, December 20 th: 10:00 am - 6:00 pm
Wednesday, December 21st: 10:00 am - 6:00 pm
Thursday, December 22nd: 10:00 am - 6:00 pm
Friday, December 23rd: 10:00 am - 6:00 pm
Saturday, December 24th / Christmas Eve: 10:00 am - 3:00 pm

Week of December 25th – 31st, 2022:

Christmas Day: Closed
Boxing Day: Closed
Tuesday, December 27th: Closed
Wednesday, December 28th:10:00 am – 5:00pm
Thursday, December 29th: 10:00 am - 5:00 pm
Friday, December 30th: 10:00 am - 6:00 pm
Saturday, December 31st: 10:00 am - 5:00 pm

Week of December 31st – January 6th, 2022:

New Years Day: Closed
Monday, January 2nd: Closed
Tuesday, January 3rd: Closed
Wednesday, January 4td: Closed
Thursday, January 4th: 11:00 am – 5:00 pm
Friday, January 5th: 11:00 am - 5:00 pm
Saturday, January 6th: 11:00 am - 5:00 pm

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Quicklinks to Our Cheeses

Beemster Extra Old

Bleu d’Élizabeth


Cape Vessey

Le Chèvre Noir

Ciel de Charlevoix

Comté Reserve


Fleur en Lait

Gorgonzola Dolce

Grey Owl

Gruyère de Grotte (cave aged)

Hercule du Charlevoix


Lighthall Tomme

Niagara Gold

Paillot de chèvre

Provincial Smoke

Available cheeses change on a regular basis and not all cheeses listed will be available.

© 2009, Chasing The Cheese
(705) 775-0525

Website and photography by big sky design